"There was a castle called Doubting Castle, the owner whereof was Giant Despair." - John Bunyan

Much as I loved the image below (from Pringle's spring/summer ad campaign, shot by Ryan McGinley and featuring Tilda Swinton)...

...watching the accompanying video really sealed the deal. The strikingly beautiful Tilda...running through woods...and climbing castle walls...a tomboy in satin...doing wonders for the Scottish tourist industry...and showing us (albeit slightly whimsically) that "jeans and a t-shirt" or "sweatpants" (slogan on ass, optional) are not the be-all-and-end-all for life's fun, yet grubby, endeavors.