"Real life is, to most men, a long second-best, a perpetual compromise between the ideal and the possible" - Bertrand Russell

A certain blurring of the lines is taking place this Fall...in a back room someplace...the advertising boffins noticed all the blogs and streetstyle websites...and little lightbulbs went on over their heads...while not a ‘Eureka!’ moment I’m sure one or two cries of ‘Eek!’ were heard.

How else to explain the current fascination with advertising featuring either “real people”...like Anthropologie’s latest catalog...shot on “r.p.”s in Paris, London, and New York...or the DKNY Jeans ads photographed by The Sartorialist...featuring models but shot a la streetstyle?

The thing is, while I'm happy for the "real people" involved in this, I can't help but feel that I'm being patted on the head and given a piece of candy by Uncle Addy. They're jumping on a bandwagon...in this case, our shiny red bandwagon...and I don't think I like it. Perhaps I'm in the minority but, personally, I'm neither more nor less likely to buy something because the model is "real"...I'd rather look at the products...weigh up their quality and how they'll work in my wardrobe...and leave the "real" looks on "real" people where they belong...in the "real" world...every outfit uniquely belonging to the individual...not just another contrived, formulaic, advertising mechanism.



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