Online video clips are a harsh mistress...for every fond memory that can be re-lived courtesy of YouTube (and if you're even a semi-regular reader you'll know that I'm a glutton for whatever cheesy vintage commercials or childhood cartoons I can get my hands on)...there are the "if this were a decade or two ago I'd say what a waste of film but now I have to say what a waste of memory" clips.

Like "How to dress: The forever bag" on The Guardian's website...a video in which (and I quote) "Jess Cartner-Morley, the Guardian's fashion editor, guides you through the latest trends. This week: cripplingly expensive handbags". Except...she doesn't...it's about 60 seconds of coverage on the merits of Chanel's 2.55 bag...a quick look at a knock-off Burberry trench from Banana Republic...and the admonition that, if you do spend the money on the 2.55, you'd better wear the strap as long as possible or you will be the naff-est person ever to live in naff-town.

All of which leaves the viewer with the realization that they've just watched a video clip that makes even Charley the killjoy cat (and 1970's Public Information cartoon character) seem riotously entertaining...