"What you consume is not the product but the life experience associated with the product..."

The title quote is from the marketing material for Celador candy...literally a non-candy which is, according to its packaging, is "a taste of illusion". With the excesses of the holiday season still on my mind, and my taste buds, I can't imagine why anyone would want to do this to themselves.

All the calories, none of the taste, and only an ironic comment on our consumerist culture to satisfy you...doesn't seem worth it really, does it?


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